Everyone has a story to tell. And whether you started your creative business out of necessity (say you invented some spectacularly useful product for parents because you needed it and couldn’t find it in any store), circumstance (perhaps you’re a military spouse and needed a geographically flexible career), or passion (for your art or your business skills), that story is what drives your business. Your communications, not your marketing budget, will connect you with customers and grow your sales.
Why? Because today, more than ever, consumers are inundated by impersonal goods and services—as a result, we’re craving personal connections to the companies we patron.
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